Digital Twins Aren’t Just for Architects; They’re Your Backstage Pass to Better Events

In stadiums, city centres, and temporary mega venues, complexity is the norm. But what if you could rehearse the entire event before anyone even arrives?

That’s where Digital Twins come in. Not as buzzwords, but as practical, powerful tools for event producers, tech directors, and city planners.

What is a Digital Twin?

It’s a live, interactive 3D replica of your site. But this isn’t just a model. It’s your operational command centre. Built using real world data like GIS, CAD files, and drone scans, it lets you:

• Visualise stages, tents, crowd flows, and service areas at full scale

• Test scenarios like blocked gates or weather disruptions

• Share one up to date view with hundreds of stakeholders without the chaos of versioning

Why It Matters

Event tech often adds complexity before it brings clarity. But a well built Digital Twin does the opposite. It removes friction.

With a shared visual, you avoid the endless email threads, outdated drawings, and last minute surprises. You can walk a minister through the site on Monday, a lighting designer on Tuesday, and a safety officer on Wednesday using the same tool.

No stitching PDFs. No guesswork. Just clarity.

Real World Example

At a recent international event with hundreds of contributors, TIC’s Digital Twin supported:

• More than 20 site plan revisions, tracked and version controlled

• Stakeholder walk throughs in 3D with no boots required

• Clear visualisation of furniture layouts and customisation options before bump in

The result? Fewer surprises. Faster sign off. More time spent crafting the experience, not managing the chaos.

The Takeaway

If you’re still relying on flat plans, you’re not just behind. You’re at risk. Digital Twins have become essential. They're your early warning system, your creative sandbox, and your operational playbook all in one.

Curious how this could work for your next event?

Let’s talk.