TIC NEWS

Selling event tech internally isn’t about pitching “features” or “innovation.” It’s about translating operational headaches into business risks, and showing how not only time saved = cost saved, but how early strategic planning can open up opportunities for additional revenue that weren't obvious before.

In stadiums, city centres, and temporary mega venues, complexity is the norm. But what if you could rehearse the entire event before anyone even arrives? That’s where Digital Twins come in. Not as buzzwords, but as practical, powerful tools for event producers, tech directors, and city planners.

When you're managing complex venues with live audiences, high security, and tight turnaround times, the real question isn't how sleek the dashboard looks. The real question is: Does this tool help us deliver, or does it slow us down?

Events are no longer just about getting people together. They’re about creating environments that evoke emotion and shape how audiences feel about your brand.

Event plans often get treated like sacred scripts. Once signed off, they’re locked, laminated, and sent into circulation like gospel. But in high pressure environments, rigid plans can backfire. They’re built for precision, not resilience. And when things inevitably shift, teams are left scrambling to realign documents, stakeholders, and infrastructure. We’ve all seen the fallout: radio chaos, version control meltdowns, show delays, and in the worst cases, safety compro

The post event window isn’t just about packing down. It’s where ROI is proved, risks are reviewed, and the groundwork for the next event is laid. Yet this phase is still often handled with screenshots, spreadsheets, and fading memory. That’s a missed opportunity.

You’ve got the plans. The renderings. The permissions. Everyone’s aligned, in theory. But somewhere between the creative vision and the operations meeting, a new version of the layout appears. Then another. Then someone realises they’re building off last month’s plan, not the one signed off in the site visit. And just like that, you’ve got version chaos.

The 3D CAD revolution is transforming how event producers, suppliers, and stakeholders collaborate. These aren’t just fancy visuals, they’re essential tools for clarity, confidence, and cohesion.

Immersive and interactive aren’t interchangeable. They’re not just two ways to say “cool tech” they’re fundamentally different approaches to designing experience. And if you're in the business of crafting extraordinary events, understanding the difference isn't just helpful, it’s essential.

What if we told you that new technology is turning the 'worst seat in the house' into a thing of the past? Through the power of previsualisation and 3D modelling, event producers can now ensure that every ticket holder has an unobstructed view and a memorable experience.

World Creativity and Innovation Day (21 April) is more than another date on the calendar. It’s a chance to pause, zoom out, and celebrate the brilliant minds driving progress behind the scenes.

Drone mapping has become an essential tool in the modern event producer’s kit. It’s not just a techy add on, it's quickly becoming the new standard for topographical accuracy and site planning efficiency.

Large scale events are no longer just about entertainment, they’re becoming the testing grounds for urban technology. Iconic events like the

Skipping previsualisation might seem like a shortcut, but the hidden costs can be catastrophic.

Once upon a time, attending an event meant unfolding a crumpled paper map, squinting at tiny print, and trying to figure out whether the

Sponsorship has come a long way from simply plastering logos on banners and hoping for brand recognition. Today, brands demand measurable im