The Imagination Collaborative is Headed to Event Tech Live London – Here’s What to Expect

Mark your calendars! On the 20th - 21st of November, The Imagination Collaborative will join the brightest minds in event technology at Event Tech Live London. Held at the ExCeL Centre, this premier event brings together event professionals, tech innovators, and industry leaders to explore new ideas and forge meaningful connections.

For us, this is more than just another event, it’s an opportunity to demonstrate how our cutting edge solutions, like digital twins, drone mapping, AI powered modelling, and post-production CGI, are transforming the way events are planned, visualised, and executed.

WHAT WE'LL BE SHOWCASING AT OUR STAND

When you visit The Imagination Collaborative at Event Tech Live, you’ll be able to see our technology in action. With a sleek digital display at our stand, we’ll offer a glimpse into the incredible tools and services we provide, including:

Digital Twins: Redefining Event Planning

Our digital twin technology creates real time 3D replicas of event spaces, allowing clients to explore, modify, and adjust every aspect of their events long before the setup begins. These virtual walkthroughs help event producers refine layouts, test different configurations, and see the full picture before committing to a plan. No more guesswork, just complete clarity from day one.

Drone Mapping for Precision Planning

Perfect event execution starts with flawless site data. Our drone mapping services provide detailed aerial views and highly accurate data points to optimise layouts and mitigate challenges. Whether planning for large scale festivals or corporate events, drone mapping ensures that every detail is accounted for.

AR and XR: Immersive Event Previews

We’re bringing Augmented Reality (AR) and Extended Reality (XR) into the planning process, offering clients immersive previews of their events. Using AR and XR tools, planners can step inside virtual spaces, visualise layouts, and explore configurations as if they were physically present. This immersive technology ensures that every design element is experienced in real time, making it easier to spot potential issues and refine details well before the event day.

Post-Production CGI: Bringing Events to Life

One of our newest services is post-production CGI, where we create breathtaking video content, complete with movie quality effects. We’re especially excited to showcase Marvin the Robot, our new CGI mascot, who will add a playful, futuristic edge to event visuals. With Marvin on board, your event media will be as captivating as it is creative.

WORDS FROM OUR CEO - IAIN MORRISON'S VISION FOR THE EVENT

"At The Imagination Collaborative, we believe in the power of technology to change the way events are designed and executed," says Iain Morrison, CEO of The Imagination Collaborative. "Event Tech Live is the perfect space to share our ideas with other event professionals and show how our solutions can simplify and enhance the entire event planning process."

Morrison adds: "We’re especially excited about the conversations we’ll be having, there’s nothing quite like being in the room with people who share our passion for innovation. From our real time digital twins to our post-production CGI services, we want to demonstrate how technology can unlock new possibilities for the event industry."

Event planning made stress free; that’s our mission. From previewing entire event setups with digital twins to refining layouts through drone mapping, we make sure our clients feel confident and prepared, well before the actual build begins. This focus on reducing friction aligns perfectly with 2024’s growing trend towards sustainable, efficient planning.

WHY YOU SHOULD DROP BY OUR STAND

Our services go beyond just technology. We provide practical, real world solutions to the challenges faced by event organisers. If you’re tired of last minute surprises or endless revisions during setup, our tools will be a breath of fresh air.

Plus, we’re inviting everyone with a smartphone or tablet to experience our exclusive stadium demo using an XR model. This hands on preview lets you explore our services firsthand, giving you a taste of how immersive technology can transform your event planning process.

DRIVING INNOVATION AND SUSTAINABILITY

As the events industry shifts towards sustainable, tech driven solutions, our services align with these growing priorities. By finalising every detail virtually, our clients reduce material waste and avoid surprises during setup, making events more sustainable and efficient.

NETWORKING AND PARTNERSHIP OPPORTUNITIES AT THE EVENT

While we’re excited to showcase our technology, we’re just as eager to connect with new partners, clients, and collaborators. Event Tech Live offers a unique opportunity to build meaningful relationships, and our team will be available throughout the event to chat, answer questions, and discuss upcoming projects. Whether you’re a corporate planner, venue manager, or event designer, we’d love to explore how we can collaborate.

“We’re not just attending to show off our services,” says Morrison. “We’re here to learn, listen, and build relationships that can drive the future of event design. Event Tech Live is about more than technology, it’s about the people behind the tech, and we’re excited to meet them.”

STAYING AHEAD OF 2024'S EVENT TRENDS

The event industry is evolving rapidly, and 2024 is shaping up to be a year where technology takes centre stage. At The Imagination Collaborative, we’re leading the charge with solutions that not only streamline the planning process but also help events run more sustainably.

Key trends we’ll be highlighting include:

• Real time digital twins for efficient planning and reduced waste

• AI driven designs to provide flexibility and speed

• Drone mapping for data driven event layouts

• Sustainability tech to minimise environmental impact

By finalising every detail in a virtual space, event organisers can reduce material waste and improve operational efficiency, aligning with sustainability goals; a growing priority for many clients.

JOIN US AT EVENT TECH LIVE – LET'S BUILD SOMETHING EXTRAORDINARY TOGETHER

We believe that innovation is a team sport, and we want you to be part of our journey. Whether you’re looking to explore new tech solutions, streamline your event processes, or just want to see Marvin the Robot in action, we invite you to visit us at Event Tech Live on 20th - 21st November.

Let’s start a conversation about what’s possible when creativity and technology meet. You’ll find us ready to showcase the future of events, and we’re eager to explore how we can shape that future together.

About The Imagination Collaborative

The Imagination Collaborative specialises in event overlay solutions, digital twins, drone mapping, and post-production CGI. Working with a diverse clientele, from sporting organisations to corporate planners and entertainment companies, our mission is to make event planning more efficient, creative, and stress free through cutting edge technology.

The Imagination Collaborative is excited about the future of event technology, and we hope to see you at the ExCeL Centre in London on 20th - 21st November. Let’s explore how we can collaborate, innovate, and elevate the event experience. See you there!