Exploring the Future of Event Technology: Iain Morrison details digital twins on The Event Tech Talk Show

Image: Event Tech Live

Last month at Event Tech Live London, Iain Morrison, CEO and Co-founder of The Imagination Collaborative, joined host Adam Parry for the first episode of Season 3 of The Event Tech Talk Show.

Their discussion dives into the untapped potential of digital twins, and how this innovation is reshaping the way we plan and execute live experiences.

In this dynamic conversation, Iain shares his journey from managing large scale events for 35 years to co-founding a company that bridges creativity and technology. He and Adam explore the challenges and opportunities that event producers face today, and how integrating advanced tools like digital twins into their planning workflows can save them time and money.

Some of the key highlights include:

• Digital twins as a game changer: Learn how these interactive virtual replicas of a real life environment or object are enabling event producers to streamline planning, improve collaboration, and enhance attendee experiences.

• The art of storytelling: Understand how visual storytelling is becoming a prominent way to demonstrate an event's vision to end clients and attendees.

• Advanced problem solving: Discover Iain's vision for how this technology will continue to transform the event industry in the months and years to come as more data becomes available to feed into digital twins, enabling advanced simulations.

  
  

Whether you're a seasoned event professional or curious about the future of the industry, this episode is packed with ideas and inspiration.

Listen to the full conversation below and let us know your thoughts in the comments, what excites you most about the future of event tech?