Revolutionising the Guest Experience: Georeferencing Enhancements at the Sydney Royal Easter Show

Image Credit: AirViewOnline

Sydney, Australia – July, 2024 - In a landmark initiative aimed at transforming visitor navigation and engagement, The Imagination Collaborative leveraged the power of Vectorworks to introduce groundbreaking advancements at the 2024 Sydney Royal Easter Show.

Harnessing Vectorworks’ processing capabilities, the team at The Imagination Collaborative developed a custom tool within the program allowing them to geo-reference all structures and activations within the Sydney Royal Easter Show. This innovative development was packaged and sent over to the team at Sendrato, to integrate into the Sydney Royal Easter Show’s newly released navigational app.

“Integrating georeferencing into our app for the Easter Show was a game-changer for us at Sendrato and the Easter Show. It allowed us to directly import event planning data, adding immense value for the 200,000 users. We imported 3,300 data points, enabling visitors to plan their experience with favourites and navigate accurately using georeferences. Previously, navigation was based on very approximate traditional map references (e.g., A9 or G6), which were not helpful or up to modern user expectations. This enhancement significantly improved the user experience and overall satisfaction.”- Bart Wildash, Product Manager, APAC Director, Sendrato.

Key to this enhancement was The Imagination Collaborative's event overlay service, which provided meticulously accurate spatial schematics. This precision allowed Show attendees to effortlessly navigate the expansive grounds and swiftly locate their desired attractions. The integration of augmented reality further enriched the guest experience, offering a dynamic and immersive journey through the event.

“For the 2024 SRES the geo referencing in Vectorworks was a game changer and allowed us to quickly and accurately reference the complete event overlay from carnival rides and toilets to agricultural activities and first aid facilities ... being able to present information and direct our guests around the showground seamlessly was a big win.” - Shane McGrath, Head of Operations SRES.

The Imagination Collaborative continues to lead the way in event design and digital integration, enhancing the experiences of millions across the diverse range of the entertainment industry.

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About The Imagination Collaborative

The Imagination Collaborative is a pioneering force in event design, offering a spectrum of services including CAD Design, Event Overlay, Renders, and Digital Twins. The Imagination Collaborative is dedicated to pushing the boundaries of creativity and functionality in event experiences to promote precise and informed decision-making. This ultimately improves safety and reduces waste, carbon emissions, and related costs.