The Imagination Collaborative Joins NVIDIA Inception
- Jul 18, 2024
- 2 min read

The Imagination Collaborative has joined NVIDIA Inception, a program that nurtures startups revolutionising industries with technological advancements.
At The Imagination Collaborative, we are dedicated to pushing the boundaries of creativity and functionality through using cutting-edge technology, we transform venues into interactive, detailed digital environments, enabling seamless planning and execution. Our services include event overlays, CAD Industrial design, photorealistic renders and digital twins, using these tools we can provide our clients with event layout customisations, spatial analytic driven crowd control and furniture population with precise visualisation, ensuring every event is flawlessly designed and executed.
Joining the NVIDIA Inception Program marks a transformative milestone for our company, particularly in enhancing our digital twin technology for the major outdoor event marketplace. With NVIDIA’s advanced AI and GPU technologies, we aim to significantly accelerate the development and deployment of our digital twins, increasing our computational speed and efficiency by over 50% within the coming year. This leap forward will allow us to offer real-time, immersive digital simulations that can drastically improve planning, execution, and management of large-scale outdoor events. NVIDIA’s expertise and resources are crucial in enabling us to deliver these innovative solutions faster and more effectively to our clients, revolutionising how outdoor events are conceptualised and executed.
NVIDIA's Inception Program will significantly accelerate our growth through targeted go-to-market support, expert training, and advanced technology assistance. Their go-to-market initiatives will enhance our visibility and connect us with key industry players, rapidly expanding our market presence. Expert-led training sessions will fine-tune our team's AI capabilities, ensuring our digital twins are both innovative and effective. Additionally, access to NVIDIA's cutting-edge technologies will optimise the performance and realism of our simulations, directly benefiting our clients in the outdoor event sector. Together, these resources will streamline our development process and improve our market penetration.
“NVIDIA stands at the forefront of advancements in graphics and AI chipsets. Our decision to integrate with NVIDIA reflects our commitment to pioneering innovative solutions within our digital twin platform. By leveraging platforms like Omniverse and ISAAC Sim, which are optimised for NVIDIA’s powerful chipsets, we are enhancing our workflow efficiencies and capabilities. NVIDIA’s robust support system and cutting-edge technology are instrumental in our continued growth and innovation, enabling us to deliver superior products in the digital landscape.” – Iain Morrison, CEO of The Imagination Collaborative
NVIDIA Inception helps startups during critical stages of product development, prototyping and deployment. Every Inception member gets a custom set of ongoing benefits, such as NVIDIA Deep Learning Institute credits, preferred pricing on NVIDIA hardware and software, and technological assistance, which provides startups with the fundamental tools to help them grow.
Our commitment to innovation is further solidified by integrating NVIDIA’s platforms, ensuring our simulations are both cutting-edge and effective. With NVIDIA’s robust support, we’re poised to deliver unparalleled digital experiences, setting new standards in the event industry. Exciting times are indeed ahead for The Imagination Collaborative and our clients.












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