7 Problems You Didn't Know Digital Twins Could Solve at Your Event

Digital twins are reshaping the events industry by offering a detailed, interactive look at event spaces long before the first person arrives on site. These virtual replicas are far more than 3D models, they’re problem solvers that can transform event design from stressful to seamless. Here are seven problems digital twins could solve at your event, and why you might want to make them your secret weapon:

1. Layout Selection

Choosing the right layout for your event can be a puzzle, especially when balancing stage placements, seating arrangements, and overall aesthetics. Digital twins allow you to preview multiple setups, ensuring every section of your venue is optimised for its purpose, whether it’s seating for attendees, exhibitor booths, or sponsor displays. From avoiding obstructed views to designing VIP areas with the perfect positioning, these tools help you create a layout that’s both functional and visually appealing.

With a digital twin, you can refine the finer details, like ensuring easy access to key areas, maintaining a balanced flow of space, and optimising placement for branding or equipment. The result is a layout that’s perfectly suited to your event’s needs, elevating the experience for every attendee.

2. Accessibility Gaps

Inclusivity is a cornerstone of modern event design, yet accessibility challenges often go unnoticed until it’s too late. Digital twins provide an incredibly precise, millimetre perfect representation of your event space, allowing you to identify and address potential barriers like narrow pathways, inaccessible seating, or poorly placed ramps.

With this level of accuracy, you can ensure accessibility additions align perfectly with the topography of your space, providing smooth and safe access for all attendees.

Beyond compliance, digital twins allow you to test different routes for wheelchair users, ensuring the easiest paths are available, and to determine where additional signage is needed to assist visually impaired guests. More than just meeting standards, this precision ensures that every attendee feels welcomed and accommodated, creating a truly inclusive and accessible event experience from start to finish.

3. Misplaced Signage

Nothing frustrates attendees more than confusing directions, especially at large scale events. Digital twins let you visualise your venue in detail, ensuring signage is clear and well placed. Want to know if your directional signs are visible above a bustling crowd? Test it out virtually.

But signage isn’t just about navigation, it’s also prime real estate for sponsor branding. A digital twin allows you to see how sponsor logos and banners look in situ, ensuring they’re eye catching without overpowering the event’s aesthetic.

4. Crowd Congestion

Crowd bottlenecks can turn an otherwise stellar event into a logistical nightmare. Digital twins simulate crowd movement, identifying high traffic areas before your attendees even arrive. From managing queues at food stalls to ensuring smooth flow in and out of restrooms, these insights let you preempt congestion.

For example, if a simulation reveals a chokepoint near a popular stage, you can adjust the layout or deploy additional staff to keep things moving. This not only improves the attendee experience but also ensures a safer environment for everyone.

Additionally, by identifying under utilised areas of your venue, it can help optimise space, enabling you to increase capacity without compromising comfort. If the digital twin shows that your venue could comfortably accommodate more people, you can sell more tickets, generating additional revenue while maintaining a smooth event experience.

5. Mother Nature

Mother nature can be unpredictable, but digital twins help you stay one step ahead. By incorporating weather data, you can simulate scenarios like high winds or heavy rain to assess their impact on your event.

Use your digital twin to simulate the time of year and time of day your event will be held, test the positioning of structures to ensure they’re secure against wind gusts or find shaded areas for heat sensitive equipment. With this level of foresight, your event can shine no matter the forecast.

6. Vendor Coordination

Coordinating vendor logistics can be a headache, especially at larger venues. Digital twins streamline this process by mapping out delivery zones and storage areas. Vendors can be assigned specific routes and locations, minimising chaos during setup.

This also applies to on the day operations; ensuring food trucks, merchandise stands, and service points are strategically positioned for maximum impact.

7. Engaging Stakeholders

Getting stakeholders, clients, or sponsors on board with your event plans can be challenging, especially when they struggle to visualise the final product. Digital twins bridge this gap by offering an immersive, 3D view of your event, showcasing everything from layouts to branding placements.

This technology allows you to present a clear and engaging vision, making it easier to gain buy in and approval. Stakeholders can explore the venue virtually, suggest changes, and feel confident their investment will deliver results, all before the event takes place.

Ready to Reimagine Your Events?

Digital twins aren’t just a nice to have: they’re the future of event planning and management. By solving these seven problems, they save you time, increase revenue, and create seamless experiences for attendees. The best part? They make the impossible seem effortless.

Curious about how a digital twin could transform your event? Let’s chat and bring your vision to life!