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TIC NEWS
Stay updated with the latest insights, innovations, and news from The Imagination Collaborative. Explore our blog for expert tips on Digital Twins, Event Renders, Event Planning, and cutting edge Event Technology.
From Static to Interactive: The Evolution of Event Maps and Why It Matters
Once upon a time, attending an event meant unfolding a crumpled paper map, squinting at tiny print, and trying to figure out whether the
Mar 104 min read
The Future of Sponsorship: How Brands Are Using Digital Tech to Maximise Event ROI
Sponsorship has come a long way from simply plastering logos on banners and hoping for brand recognition. Today, brands demand measurable im
Feb 283 min read
The Power of the Pause: Why Simulating Events Before They Happen Is The New Standard
In the world of live events, time is unforgiving. Once the gates open, there’s no pause button, no chance to rewind. But what if there was?
Feb 214 min read
Digital Terrain Models
A Digital Terrain Model or DTM is a digital representation of the surface of the Earth or another terrain in three dimensions.
Feb 173 min read
How Event Producers Can Leverage AI for Smarter Decision Making
The event industry is evolving at lightning speed, and artificial intelligence (AI) is at the forefront of this transformation.
Feb 73 min read
The History of Technology in Events
The evolution of technology in the events industry is a fascinating journey, marked by key innovations that have shaped how we conceptualise
Feb 35 min read
5 Ways GIS Mapping Turns Chaos Into Control at Large Scale Events
Organising a large scale event can feel overwhelming at times. With thousands of attendees, hundreds (or more) staff, countless moving parts
Jan 243 min read
Crowd Control in 2025: How the Latest Tech Could Prevent the Next Crisis
as we step into 2025, new technology is providing event producers with the tools they need to create safer environments and prevent crises.
Jan 173 min read
10 Secrets to Designing Accessible Events Using Event Tech
Creating events that are inclusive and accessible isn’t just the right thing to do: it’s a game changer for attendee experience.
Jan 103 min read
The Power of Data: How Analytics and Digital Twins are Changing Event Planning
Gone are the days when decisions were made solely on instinct and experience.
Jan 32 min read
New Year’s Resolutions for Event Producers
Now’s the perfect time for event producers to set their sights on new goals for 2025.
Dec 27, 20243 min read
Why the Most Successful Events Start with Experience First Thinking
In the ever evolving world of events, there’s one truth that consistently sets the great apart from the good: successful events...
Dec 20, 20243 min read
Lights, Camera, Previsualisation!: The New Standard for Flawless Event Coverage
The Imagination Collaborative's Broadcast Control Module Great broadcasts are more than just technical achievements; they’re stories....
Dec 16, 20243 min read
7 Problems You Didn't Know Digital Twins Could Solve at Your Event
Digital twins are reshaping the events industry by offering a detailed, interactive look at event spaces before the first person arrives.
Dec 10, 20244 min read
Exploring the Future of Event Technology: Iain Morrison details digital twins on The Event Tech Talk Show
Last month at Event Tech Live London, Iain Morrison, CEO and Co-founder of The Imagination Collaborative, joined host Adam Parry for the...
Dec 2, 20241 min read
Enhancing Fan Experiences with Advanced Event Renders: A Guide for Industry Leaders
Fan expectations are evolving rapidly. From sports stadiums to music festivals, today’s audiences demand more than attendance; they seek...
Oct 29, 20244 min read
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